Archivo Expanded
Headlines, and AD Craft in the wordmark.
We advance everything we touch.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 [ ]
- Width
- 125%
- Weight
- 800, Extra Bold
- Tracking
- -2.5%
- Line height
- 0.96
Brand
The mark.
A solid block cut into a C, for Craft. The orange square enters through the opening and breaks past the edge: whatever we take on, we push further than it started.
How it is built.
On a grid of 1 unit, the whole mark is an exact 24 x 24 square. The orange square sits flush with the right edge, 3 units past the block, with a gap of 3 on every side.
- Clear space
- Keep a margin the size of the orange square (a third of the mark) clear on every side.
- Minimum size
- Mark at least 16px tall. Full logo at least 32px tall, so [space] stays readable.
- Colour
- Off-white block on dark, off-black block on light, and the square always brand orange. One colour only when orange is not available.
- Keep
- Square corners, the 3-unit gap around the square, the square breaking past the block, and the overall 24 x 24 square.
- Avoid
- Rounding corners, closing the gap, stretching, recolouring the square, or placing the orange square on an orange background.
Type.
One family, Archivo, cut two ways: expanded and heavy for headlines, normal width for everything you read. It is free to use under the SIL Open Font License.
Archivo
Everything you read: body copy, labels, buttons, and [space] in the wordmark.
Scope, price and progress in words you can follow.
- Regular 400Body copy
- Medium 500[space] in the wordmark
- SemiBold 600Labels and buttons
- Width
- 100%, and 110% for [space] in the wordmark
- Weights
- 400 for body, 500 for [space], 600 for labels and buttons
- Line height
- 1.6 for body copy
Get Archivo from Google Fonts. Install the variable version so both widths come from one file.
Logo files.
Use these when you write about us, feature our work or list us as a partner. SVG for anything digital or printed, PNG where SVG is not accepted.
